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GEO content checklist
Use this checklist when publishing product pages, docs, and comparison pages. The goal is citation quality: content that AI engines can quote accurately without losing context.
Checklist
- Open with a direct answer to the buyer question (about 35–80 words), and name your product in the first two sentences.
- Use a question-style title or H2 when the page answers a buyer question.
- Use one clear claim per section and keep each section extractable — one idea, short paragraphs.
- Add concise evidence near each claim: examples, numbers, or direct outcomes, plus a source link when you can.
- Name an author or byline, and show a last-updated date when facts change.
- Answer likely user questions in plain Q&A format.
- Keep paragraph openings self-contained so snippets still make sense out of context.
- Include definition blocks for product terms that AI systems might otherwise misread.
- Use stable headings with intent-focused wording.
- If an engine lists you without a quotable claim (a silent mention), add a one-line attributed reference it can paste.
How Mark uses this
In the app, AI Visibility measures whether buyer questions name you, at what citation rank, and whether the mention is silent or referenced. Lost questions become a 7–15 day citation sprint: ship a comparison, checklist, or Q&A page that follows this list. Content Preview flags extractability (question title, author, last-updated, source links, one idea per section) before you publish. After you ship, run measurement again and refresh Growth OS so the next drafts stay citation-ready.
Why this matters
Generative engines do not just rank URLs. They synthesize from chunks. If your content uses vague claims and weak structure, summaries become generic or incorrect. Structured, evidence-backed writing improves both citation probability and user trust.
Concrete rewrite example
Weak claim: "Our onboarding is fast and easy."
Citation-ready claim: "Most solo founders finish onboarding in 12-20 minutes when they already have a product URL and one channel goal."
The second version is easier for answer engines to quote because it includes subject, condition, and bounded numbers in one self-contained sentence.
Page review rubric (quick)
- Claim clarity: each section has one falsifiable claim.
- Evidence density: at least one concrete detail every 2-3 paragraphs.
- Snippet quality: opening sentence still makes sense out of context.
- Terminology: product-specific terms are defined where they first appear.
Related guides
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